Parma, 5 February 2024.

Policreo, a design firm active since 1987 in the fields of architecture, engineering, and the environment, announces the completion of its rebranding process. This initiative reflects the company’s ongoing evolution and its desire to share its expertise with the wider community through its new online presence.The rebranding effort was conceived as a collaborative process. Thanks to the scouting efforts of Francesca Agostoni, a working group of experts was formed, subsequently coordinated by Christiane Bürklein. Luca Terraneo and Federico Boriani handled the art direction, graphic design, and UX and UI development. The PaperPlane studio applied its expertise in front-end interface and user experience programming, all hosted on a sustainable platform powered 100% by renewable energy. The goal was to transform the company’s visual identity to reflect its values, experience, and contemporary vision through a fresh and elegant corporate identity featuring new colors and fonts, pictograms, icons, and dedicated motion clips that help convey the message.