Parma, 5th February 2024

Policreo, a design company that has been operating since 1987 in the fields of architecture, engineering, and the environment, announces the completion of its rebranding process. The initiative reflects the company’s continuous evolution and the desire to share its know-how with the community of stakeholders thanks to its new internet presence.

The rebranding activity was conceived as a choral process. Thanks to the scouting of Francesca Agostoni, a working group of experts was set up, later coordinated by Christiane Bürklein. Luca Terraneo and Federico Boriani took care of the art direction, graphic design and the development of the UX and UI. The PaperPlane studio applied its expertise in interface programming and front-end user experience, all on a sustainable host powered by 100% renewable energy. The objective was to transform the company’s visual identity to reflect its values, expertise and contemporary vision through a fresh and elegant corporate identity with new colours and fonts, pictograms, icons and dedicated motion clips that facilitate the transmission of the message.